ProductVisibilityTrack

Where AI names you,
against every rival.

Crux asks ChatGPT, Gemini, Perplexity, Copilot and Google's AI the questions your buyers ask, every day, and counts how often each answer names you.

01How it works

From one answer
to your standing.

Asked every day

Every question goes to every engine once a day. Every answer is kept.

Read word for word

Which brands each answer names, in what order, and what it cites.

Counted into your Brief

Coverage, share of voice, position and named first, for you and every rival.

Measured against each rival

A rival beside you, number for number, and the questions it wins.

02The Brief

Your standing,
in one sentence.

One line says how often AI names you, and where that puts you among your rivals.

Crux's Brief for GitHub: AI names GitHub in 47% of answers, 2nd of 5 brands, beside who AI names, GitLab first at 52%, and the four numbers: coverage 47%, share of voice 28%, position 1.7, named first 46%.

03The four numbers

Four numbers.
Each shows its working.

Rest on any figure in Crux to see the answers it was counted from.

  1. Coverage 47%

    How often are you in the answer?

  2. Share of voice 28%

    How much of the talk is about you?

  3. Position 1.7

    How early are you named?

  4. Named first 46%

    How often are you named before anyone?

04Questions

Every question,
every engine, every day.

One row per question: what each engine said about you, and who it named instead.

  • The questions no engine names you for
  • Tag, filter and pause questions
  • Download as Excel or CSV
Crux's Questions screen for GitHub: twelve questions, each with a dot per engine for its last answer, its coverage over 29 days in squares, the change in points, its position and the brand named most.

05Every answer

Read the answer
the buyer read.

Every answer kept word for word, the brands it named marked in order, its sources numbered.

  • Each answer has its own link
  • The tone of each brand, with its sentence
  • Filter to one engine, newest first
One answer opened in Crux: the engine's words with GitHub, GitLab and Bitbucket marked 1, 2 and 3, the sentence each tone rests on, and the three pages the answer cited.

06Rivals

Measure for measure,
against each rival.

Pick a rival and see every number beside theirs, then the questions where they beat you.

  • Where they beat you, biggest gap first
  • Engine by engine, side by side
  • Companies AI names that you don't track
Crux's Rivals screen, GitHub at 47% against GitLab at 52%, measure for measure, then where GitLab beats you and where you beat GitLab, question by question.

Questions about Visibility

Which AI engines does it cover?

ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Copilot and Perplexity. Read them together, or one at a time.

How often are the questions asked?

Every question goes to each engine once a day, so coverage is a line over time, not one snapshot.

What is the difference between coverage and share of voice?

Coverage is how often you are in the answer. Share of voice is how much of the talk about the brands you track is about you.

Can I share it?

Yes. Share the Brief as a read-only link, or download it as a PDF, slides or a spreadsheet.

Works with

The rest of Crux.

See where AI names you.

Add your brand, your rivals and your buyers' questions. Crux asks them that day.