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ProductQuestion researchAct

Find the questions
buyers ask AI.

Crux suggests the questions buyers ask AI, predicts the searches engines run behind them, and asks the ones you add every day.

Get started Book a demo

01The idea

A keyword is not
a question.

Buyers ask AI whole questions, and the engine runs its own searches before it answers.

1A keyword you have
code hosting for startups
2Questions buyers ask
- what is the best code hosting platform for an early stage startupExploring options
- is it worth paying for private code hosting as a startupHas a problem
- what code hosting do most startups use in 2026Comparing
3Searches behind one

Behind “best code hosting platform for a small startup team”
- github vs gitlab for small teamsComparison
- git hosting pricing small teamImplicit
- git hosting comparisonComparison
4Asked every day

Once you add it: every engine, every day.

02How it works

From a keyword
to a tracked question.

Start from what you have

Type keywords, start from your brand, or paste one of your pages.

Tick the ones worth asking

Crux writes the questions. You keep only the ones you tick.

See the searches behind one

Predict what ChatGPT and Google's AI search before they answer.

Track them every day

Put them on a report, and Crux asks every engine, every day.

03From a page

Which questions
cite your page.

Paste one of your pages. Crux asks the engines and shows which questions cite it.

Read from the links in real answers
Each engine, and the answer it gave
Add any question to a brand's report

04Fan-outModelled

The searches
behind one question.

Engines search the web before they answer. Fan-out predicts those searches, engine by engine.

ChatGPT, Google AI Mode and AI Overviews
Seven kinds, from comparisons to recency
Add any search as a tracked question

05Library

Every question,
once.

Every question in the workspace lives in one list, with the brands that track it.

Shared questions are asked and counted once
Type them, import them, or research them

The library in Crux: every question once, with the brands that track it and its market.

Questions

Where do the suggested questions come from?

A language model writes them from your keywords, your brand or your page. Crux checks each one, and you keep only the ones you tick.

Is fan-out what the engine really searched?

No, it is a prediction, marked Modelled. Where ChatGPT shows the searches it ran, Crux keeps those too, marked Observed.

Do suggestions use up my questions?

No. Only the questions you add count against your plan.

Can I bring my own questions?

Yes. Type them in, or import a CSV or text file, one question per line.

Works with

The rest of Crux.

Find the questions buyers ask AI.

Start from the keywords you already have. Crux asks the ones you keep every day.

Get started Book a demo